Customer Discovery allows direct real-time access to consumers’ opinions on social media to identify current and past trends on a specific topic while characterising the users. This social data analysis facilitates evidence-based decision-making based on real evidence provided by the consumers themselves.
The analysis is carried out thanks to cloud-based software that allows the crawling and processing of the data in real time based on a series of keywords. Public data mining on social media, online media, blogs, forums and websites is included as standard. However, it’s important to highlight that the added value of the service lies not only in the expertise required to configure the best listening based on the customers’ needs, but also the ability to interpret the results and submit them in a way that is in keeping with their objectives.